Thanks to Parney’s continued passion and dedication to the Richmond area, the Flying Squirrels brand has become synonymous with community involvement. Under his guidance, the Flying Squirrels have consistently been among the top of the Eastern League in both average and overall attendance during all ten years of existence.

After leading the Flying Squirrels to the 2010 Eastern League overall attendance title, Parney and the Squirrels saw an increase in average attendance during the 2011 regular season and were easily the top-draw during the 2011 Eastern League Postseason. For his efforts, and due to the team's success on and off the field, Parney was honored following the season with Baseball America's "Minor League Executive of the Year" award. He became the second member of the Flying Squirrels front office to earn the recognition, following Chuck Domino, who won the award in 2003 while with the Reading Phillies.

Due to his exuberant nature and wealth of experience in professional sports, Parney has also become one of the most popular speakers and guest lecturers in the region. Prior to joining the effort to return baseball to Richmond, Parney served as the President of the Greenberg Sports Group (GSG), which provides management, consulting and marketing services to the sports industry across the country. GSG also manages the overall operations of Minor League Baseball's State College (PA) Spikes (Short-A/New York-Penn League) and Myrtle Beach (SC) Pelicans (A/Carolina League). Parney has previously been the president of both franchises.

Parney graduated from Messiah College in 1988 with a degree in physical education and a minor in business. He has three daughters, Lindsay, Samantha, and Madison. Parney resides in Richmond with his wife, Tonia.