Susan Hulcher is a CERTIFIED FINANCIAL PLANNER™ and Associate Vice President – Senior Financial Associate with The Ford Group at RBC Wealth Management in Richmond, Virginia. Her path to financial planning is one that few advisors can claim: she has been an Army officer, a stay-at-home mother of four, and a small business owner — and it is precisely that range of experience that shapes how she works with clients today.

Susan's commitment to financial planning runs deeper than credentials. As the child of a young widow with limited resources, she developed an early understanding of what financial vulnerability actually looks like — and a lifelong resolve to help others avoid it. That experience sparked a particular focus on working with women navigating major life transitions, as well as a passion for helping young investors build a strong financial foundation early.

Susan holds a Bachelor of Science in Business from Indiana University of Pennsylvania and pursued the CFP® designation out of a commitment to seeing each client's full financial picture — not just individual pieces in isolation. She is also an Accredited Asset Management Specialist (AAMS®) and an Associate Planning Professional (APP).

Outside of work, Susan's world revolves around her family — including two grandchildren who currently call Wiesbaden, Germany home, which means her travel itinerary has a strong international pull. Closer to home, she loves exploring Richmond's restaurant and live music scene.